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Keynote Address – The Path to Success with WordPress: Business, Blogging and Community

WordPress is software like no other. Every fourth website you encounter was built using it. Creative skills are mastered with it. Businesses harness its versatility. It has the power to bring together people from diverse backgrounds. Yet to so many, it’s “just” software. As a blogger, web designer, marketer, educator, and entrepreneur since long before its existence, I’ve watched it grow into a worldwide phenomenon. My own path to success is intertwined with a decade of WordPress use. Clearly, there’s more to this software than just a free install.

Installing and Using WordPress as an Intra-net Solution

We will go over the features, benefits, and considerations of using WordPress as an intranet site.

We will also go over the basic installation process.

As a bonus we will go through, like using chrome in app or kiosk mode to enhance your user experience.

Structuring your Content with Advanced Custom Fields

This topic will review the power of the Advanced Custom Fields plugin. The session will start with an introduction of its features and benefits, and how to get started. I’ll then dive into some more advanced features of the plugin, and demonstrate some creative ways it can be used to organize content on your site while simplifying the administrative editing process.

To the Word and Beyond! Extending WordPress Past a Simple Blog

This presentation looks at novel and unique ways to use WordPress beyond a simple blog or website by using BuddyPress, bbPress, and P2. Ever think of using WordPress to manage a project, be a private communication board, or even have a forum? We’ll cover these and more uses that truly push WordPress to its limits.

WP-CLI: Save Time by Managing WordPress form the Command Line

WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it! This talk is appropriate for developers, designers and server administrators of all skill levels.

On the Move, Migrations Made Simple

Migrations can be a scary thing with so many things to do and think about. I’m going to talk some specifics about migrating from to a self-hosted site. After we’ll discuss the details of migrating a running site from one host to another. Also, I’ll talk about when you want to migrate content from a personal test copy of the site over to the publicly viewable version.

Effective Email Remarketing with WooCommerce

We will demonstrate and share representative examples of results, tips and lessons related to implementing email remarketing programs for e-commerce business. Specifically as it relates to WooCommerce, these tools can be proven as an effective supplement or even replacement for other advertising channels with measurable results.

Destination Anywhere: Creating the Ultimate DMO or Directory website

In this session, I will be discussing how to create the perfect directory or Destination Marketing Organization site from the ground up. A directory site or DMO site is regionally focused and typically has many different components that overlap and connect. I’ll discuss the best tools and practices for building these components and also how to organize and tie the content together.

I’ll start by laying the groundwork and organizing the different elements (Business Listings, Places to Go, Events, Maps, etc). I’ll then continue with examples of excellent themes and plugins that can be extremely helpful for this type of site. If you like to get your hands dirty, then you’ll enjoy the section on creating and linking custom post types, including custom fields and user generated content.

Lastly, I will include how to monetize your directory site and how to promote and grow your DMO for your intended audiences.

Typography and WordPress

On a website, the culmination of the design and content tell a story. Noticing this may often be subconscious by both the person designing, and the person interacting with the website. We want to bring the most powerful and versatile element of the design-side of this process out and think about it intentionally. With any good story, a fitting narrator can make a very big difference. Does your type and styling speak and look the part you’re asking it to? I’ll show some studies and tests performed that show how much typography may matter to people who don’t even consciously notice.

We will discuss ways to improve your sites readability, typographic style, and show how some of this can be made easier with WordPress through plugins or simple edits to your style.

WordPress for Schools

Learn how Newark Public Schools (NJ’s largest school district – 40,000 students; 70 schools) cut their annual web site technology budget in half by migrating to WordPress from a closed-source, proprietary, expensive, vendor-controlled SaaS CMS. Hear stories from the trenches about budget battles, angry/clueless technology vendors and frustrated administrators from one guy with a vision to disrupt the market and bring better web site technology to our public schools using a WordPress-Powered SaaS called SchoolPress. Case studies will be presented for three districts (2 in NJ, 1 in TX) that migrated to WordPress.

Drag n Drop Your Way to a Better Website

WYSIWYG Editors are getting better and better, but there is still a learning curve. However, you too can have an awesome looking site and not have to have multiple theme files for different layouts. Several plugins have appeared that give WordPress an edge over other content management systems without having overly complicated or bloated themes. This session will run through features of a few plugins and teach you step by step to build a page from scratch or customize a provided template.

Blogging & Social Media

Do you want to reach a bigger audience? Then you need to be blogging and sharing on social media. During this presentation, I will talk about why you should write a blog for your business, what to do first, and how to draw traffic through social media. I will also share some of my favorite WordPress plugins and tools.

eCommerce 101 for WordPress

WordPress is not only a great platform for building websites and blogs, you can also use WordPress to sell your products and services. In this talk, we will take a look at the eCommerce landscape, what you can sell online, and a walkthrough of setting up a store on WordPress. If time permits, we will also briefly look at some best practices and metrics critical for new stores.

Build a membership site in 30 minutes, for $30

Build a membership site in 30 minutes, for $30

A half hour of nonstop fun, showing how to build a complete membership powered website for $30 in just 30 minutes.

At the end, you’ll have:

– a WordPress powered website;
– restricted, membership only content;
– pay to download digital content;
– a payment gateway;

This one’s a lot of fun, I like to have a stopwatch running to see if I can get it all done in less than 30 minutes with plenty of time left for the inevitable questions.

Using a Learning Management System to Improve (and Monetize) Your Website

You may or may not realize it, but you are using your website to educate your audience. Using a Learning Management System plug-in like Lifter LMS can help you improve the way you teach your audience about your topic, your product, or your services. You can charge students for access to your courses or offer them as a way to build trust in your services.

We will discuss how a Learning Management System plug-in can help you…
* Organize information on your site
* Interact with your audience
* Create sales leads
* Create (nearly) passive income.

WordPress Security 101

In this talk Logan Kipp will guide the audience through the process of securing their WordPress website for the first time. He will discuss security best practices as well as the importance of establishing a proper security posture. After learning about the basics, Logan will dive deeper into intermediate technologies such as two-factor authentication, web application firewalls, and more. Whether brand new to WordPress or an intermediate user, this session will have tips and tricks for everyone.

Pages vs Posts. Mystery solved!

Many first time and new users often get confused by the pages and posts. When to use a page, when to use a post. Do I post to a page? It’s a mystery. Well with the help of Scooby Doo and the gang, we solve that mystery. This session is a fun and easy to understand adventure in mystery solving. We uncover clues about pages and posts, putting pieces together to solve the mystery of pages vs. posts. Who knows…there may even be some Scooby Snacks to enjoy during the presentation.

So you want to build WordPress websites for a living?

This talk will break down the top 10 things that Ron has learned from his experiences in building WordPress Websites professionally. These are the things that he wishes he would’ve known when he was starting out that would’ve saved hime time, money, and headaches.

Things like:

  1. Don’t reinvent the wheel every time. Pick a starter theme and invest the time to customize it to your needs so that you can start a project running.
  2. Develop your workflow. From git to preprocessors… find a set of tools and a workflow that works for you and implement it.
  3. Interviewing the client. How to ask the right questions to avoid misunderstandings and unnecessary delays during the development process.
  4. Outsourcing is your friend. Don’t be afraid to outsource tasks that fall outside of your wheelhouse.
  5. GET PAID. Don’t undervalue your time. Calculate the time that the project will take and charge a fair wage.

Setting Up and Using Google Analytics with WordPress

This presentation will discuss how to setup and use Google Analytics in WordPress. There will be a brief instruction on how to setup Google Analytics in WordPress then show some basic reports in Google Analytics to show you why it is important to use in an overall web strategy.


RESPONSIFY All the Things!

Learn about the latest RWD techniques, and how you can use them in WordPress today! Images, viewport-based measurements, flexbox, and more: get the facts on the tools available to make your site everything-friendly.

Facet-nating! – Using FacetsWP

This is the next step in Content Architecture. What happens when you have huge amounts of information or posts that can be put into more than one category at the same time? This talk will describe how you guide users from multiple paths to the same content. The intended audience are for those people who have their sites up and running, but need to rethink their content organizational structure.

Learning Outcomes

  • Why you would want to use FacetsWP
  • How to organize your information on a flatter hierarchy
  • How to implement FacetsWP

3 Steps to Brilliant Content Creation & Ignition

The currency of the digital age we live in is content. Without content, there is nothing else. Creating unique & engaging content is a struggle for some, yet without content, your WordPress website and total online presence will not be found; leaving your prospects without ever knowing your expertise. This presentation will allow you to discover a simple 3 step process to create content for ANY platform from your website to blog to social media sites. Created in collaboration with Conrad Hall, author of Friends, Followers & Customer Evangelists: A business owners guide to Social Media & copywriter.